IAA Mobility 2025

What to Expect?

IAA MOBILITY leads the way in mobility, sustainability, and technology. Experience groundbreaking premieres, innovations, and future-forward trends — all in one place, with exhibitors, visitors, and media from around the world. Join us at the IAA Conference on September 11 at 11:00 a.m. CET, where Hassane El-Khoury, CEO of onsemi, will delivery a keynote titled “Powering the Future: Driving Efficiency to Spur Innovation.”

As the world moves towards global electrification, semiconductor innovation is indispensable. The focus on energy efficiency has heightened, with power systems playing a crucial role. This rapid innovation demands a transformative shift in collaboration between automakers and tech leaders. We must dismantle industry silos because driving innovation at the system level requires close collaboration from the concept and design stages. This approach will not only provide cutting-edge technology but also spur innovation, accelerate development, enhance competitiveness and streamline design, reducing costs and time to market. This keynote will explore the strategic shifts required, importance of tech partnerships and path toward a sustainable, electrified future.